Apr 12, 2022
In Welcome to the Forum
community saw the first sign of prominent Googlers advocating for using factual evidence instead of backlinks as the primary means of measuring domain authority . New Scientist summed up the idea in an article titled "Google wants to rank websites based on facts, not links." The article summarized a lengthy research paper outlining a potential change in how Google would rank sites organically. For many SEOs, the document implied that if a web page appropriately mentions accurate factual evidence, it could help its trustworthiness and thus improve organic rankings. That makes sense, especially since everyone knows content is king . Additionally, the article's argument is consistent with a patent that Google filed a decade prior on how to extract and catalog factual evidence from "unstructured documents and build an oracle for various domains." (emphasis ours). From these documents, we can say that: Google has an extensive company employee list repository of factual evidence that it has been building for years and can consult when needed. Google is very interested in measuring the factual accuracy of sites to ensure that users receive the correct answer to any question. If Google and other search engines place such a high value on accurate fact, it's imperative that SEOs be aware of how posting fact over fiction might affect them. Additionally, there is evidence that Google works to take algorithmic measures to reduce the visibility of sites that post fake news… Updated Research Quality Guidelines for Reviewers While Google hasn't said anything officially about penalizing a site for inaccurate facts , we're seeing signs that factual information is important to the search engine.