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sharmin akter
Apr 12, 2022
In Welcome to the Forum
Do you have the right audience? Do you have an offer for your audience? Is it good to be creative? Note that the question about the creative is the last question. Until you're sure you have the right audience and your offer is relevant to them, you should resist the temptation to jump into creative optimization, he says. To know these answers, do some in-depth research with your audience—run focus groups, conduct surveys, and conduct one-on-one interviews. Then, double-check your competitors' landing pages and offers. What do they offer? Are industry mailing list discounted? Do they offer free shipping? What button color do they use? How is their customer experience? What imagery do they use to support their content? Then, use social analytics and landscape monitoring tools to understand how your target audience perceives competitor brands. For e-commerce brands, you can check Amazon reviews, and B2B marketers can look for reviews and ratings on sites like Capterra and G2. You can also use software like
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sharmin akter

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